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Breaking News: NiJaree Canady Inks Another 7-Figure NIL Deal With Texas Tech (May 6, 2025)

By Brentt Eads

June 6, 2025

Nijaree will have another NIL deal to go with her sponsorship deals including one with Easton. Photo by Easton Sports.

Breaking News: NiJaree Canady Inks Another 7-Figure NIL Deal With Texas Tech (May 6, 2025)

On the same day as the conclusive game to decide the 2025 Women’s College World Series, news was reported by numerous media outlets that NiJaree Canady is signing another NIL deal in the seven figure range after being the first one to do so in all of women’s sports.

Here is the article run today by the Dallas Morning News referring to the ESPN news story initially reported detailing the new agreement.

Click HERE for the complete article…

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NiJaree Canady

NiJaree Canady has reportedly cashed in once again ahead of Friday’s winner-take-all Game 3 against Texas in the championship series of the Women’s College World Series.

According to ESPNTexas Tech’s star pitcher has signed another seven-figure NIL contract with the university’s Matador Club.

She became the first softball player to ever sign a $1 million NIL deal when she transferred from Stanford to Texas Tech before the season.

“Nija Canady is the most electrifying player in softball. She’s box office and she goes out every day and competes,” her manager Derrick Shelby of Prestige Management told ESPN.

“The decision to stay at Tech was not difficult. This program has taken care of her. They have showed how much she is appreciated. … Everything she wants from this game she can get here at Texas Tech.”

Canady scattered six hits and pitched her way out of a seventh-inning jam, as Texas Tech forced a decisive third game in the WCWS with a 4-3 victory over Texas on Thursday night.

She was named a first team All-American for the third consecutive year this season.

Before becoming a Red Raider, Canady led an upstart Stanford squad to the WCWS semifinals her freshman and sophomore years. After last season, when she was named the USA Softball Collegiate Player of the Year, she entered the transfer portal.

She shunned the traditional powers and signed a $1 million NIL deal to head to Texas Tech. Canady said her father and her faith were among the key aspects that helped her deal with the challenges.

“I got through it,” she said. “And there were days where it honestly was very hard, just looking back.”

The ups and downs of the journey were part of why the winning of the Big 12 regular season and tournament titles — the first ever for the school — as well as making Tech’s first WCWS were so satisfying for Canady.

The Associated Press contributed to this post.

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